Peach Fuzz, a soft shade of rosé orange, has been chosen by Pantone as the colour of 2024. Officially called 'Pantone 13-1023 Peach Fuzz', the colour is 'velvety', 'soft' and 'subtly sensual', according to the design and colour authority.
Founded in the 1960s, Pantone is the multinational brand responsible for producing the world's largest colour matching system used in a wide range of industries, including graphic design, fashion design, product design and the entire colour management process, from design to production, in physical or digital formats. The brand is also part of the Pantone Color Institute, which has been selecting the colour of the year for more than twenty years, defining the shades that create trends.
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The choice of the colour of the year is based on research into colour trends, but above all it is the result of an in-depth study of styles and lifestyles, in the social, economic, political and technological context that we are experiencing at every moment. In 2024, the world is experiencing moments of conflict and unrest, marked by various uncertainties and a yearning for peace, dialogue and integration. In response to today's world, Pantone has chosen a peach colour that reflects the collective desire for mutual respect.
Peach Fuzz symbolises the desire for closeness and connection between people, both inside and outside the home. In a year that will undoubtedly be marked by global conflict, Pantone's Colour of the Year emerges in a soothing tone, a gentle and affectionate peach that serves as a reminder to slow down and take care of ourselves and others. It is a radiant colour that warmly expresses elegance and modernity," announces Leatrice Eiseman, executive director of the Pantone Color Institute, adding that peach is "a tone that exalts kindness and effortlessly bridges the new and the timeless. It is a happy colour that seems to be on a mission of peace and hope for the future.
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Inspired by this gentle and reconciling hue, in 2024 create new opportunities for yourself, discover new pleasures, take more and better care of the things and people you want to keep in your life forever, be inspired by the colours, renew your energies and have a very happy year.